ZEISS Practice Development Consulting
Entwicklung eines wirksamen Ansatzes für patientenorientierte Versorgung bei Presbyopie
24. September 2025
· 15 Min. Videodauer
![Portrait einer lächelnden Frau mit welligem Haar, die einen pinken Pullover trägt.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.100.100.179,71,1238,1130.file/03_photo_ms_filip.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.360.360.179,71,1238,1130.file/03_photo_ms_filip.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.768.768.179,71,1238,1130.file/03_photo_ms_filip.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.1024.1024.179,71,1238,1130.file/03_photo_ms_filip.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.1059.1059.179,71,1238,1130.file/03_photo_ms_filip.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.1059.1059.179,71,1238,1130.file/03_photo_ms_filip.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.1059.1059.179,71,1238,1130.file/03_photo_ms_filip.jpg"} "Portrait von Erzsébet Filip")
ZUSAMMENFASSUNG
Entwicklung eines wirksamen Ansatzes für patientenorientierte Versorgung bei Presbyopie
Erzsébet Filip arbeitet als Executive Manager in einer großen privaten Augenklinik in Bukarest. In diesem Video sehen Sie:
- Ansatz für Weiterempfehlungen: mündliche Empfehlung, Social Media, Website und SEO, Empfehlung von Ärzten
- Bedeutung stabiler Kommunikation und langfristiger Beziehungen mit Patienten
- Optimierung des Weiterempfehlungssystems, um nachhaltiges Wachstum zu fördern
![Ein älterer Mann im Anzug, mit Badge und Mikrofon, steht auf einer Bühne neben einem Bildschirm mit einer Präsentation zum Thema, wie man vor einer ZEISS IOL Implantation mehr über die Persönlichkeit eines Patienten erfahren kann.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_uceda.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_uceda.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_uceda.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_uceda.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original./02_thumbnail_dr_uceda.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original./02_thumbnail_dr_uceda.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original./02_thumbnail_dr_uceda.jpg"} "Wie kann ich die Kommunikation mit den Patienten verbessern?")
![Dr. Mfazo Hove, im Anzug und mit einem Headset, hält auf einer ZEISS EMEA-Benutzerkonferenz eine fesselnde Präsentation zu digitaler Transformation und KI.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_hove.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_hove.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_hove.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_hove.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg"} "Meine Erfahrung mit AT LISA tri als Chirurg, Patient und Inhaber einer Klinik")