Practice Development Consulting
Como desenvolver uma abordagem eficaz para o tratamento da presbiopia focado no paciente
24 setembro 2025
· 15 MIN. PARA ASSISTIR
![Retrato de uma mulher com um suéter rosa, cabelos ondulados e um sorriso sutil.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.100.100.179,71,1238,1130.file/03_photo_ms_filip.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.360.360.179,71,1238,1130.file/03_photo_ms_filip.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.768.768.179,71,1238,1130.file/03_photo_ms_filip.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.1024.1024.179,71,1238,1130.file/03_photo_ms_filip.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.1059.1059.179,71,1238,1130.file/03_photo_ms_filip.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.1059.1059.179,71,1238,1130.file/03_photo_ms_filip.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/developing-an-effective-framework-for-patient-centered-care-in-presbyopia/03_photo_ms_filip.jpg/_jcr_content/renditions/original.image_file.1059.1059.179,71,1238,1130.file/03_photo_ms_filip.jpg"} "Retrato da Erzsébet Filip")
RESUMO
Como desenvolver uma abordagem eficaz para o tratamento da presbiopia focado no paciente
Filip é gerente-executiva de uma grande clínica oftalmológica particular em Bucareste. Neste vídeo, você vai descobrir:
- A abordagem de encaminhamento de pacientes: boca a boca, redes sociais, site e SEO, encaminhamentos de profissionais de saúde
- A importância de manter uma comunicação consistente e construir relações duradouras com os pacientes
- Otimização do sistema de encaminhamento de pacientes para garantir um crescimento sustentável
![Um senhor de terno e crachá fala no palco com um microfone, ao lado de uma tela que exibe uma apresentação sobre conhecer a personalidade antes da implantação da LIO ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_uceda.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_uceda.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_uceda.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_uceda.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original./02_thumbnail_dr_uceda.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original./02_thumbnail_dr_uceda.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-can-i-better-communicate-with-patients/02_thumbnail_dr_uceda.jpg/_jcr_content/renditions/original./02_thumbnail_dr_uceda.jpg"} "Como posso me comunicar melhor com os pacientes?")
![O Dr. Mfazo Hove faz uma apresentação cativante sobre transformação digital e IA em uma conferência de usuários da ZEISS EMEA. Ele veste um terno e usa um fone de ouvido.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.100.56.file/02_thumbnail_dr_hove.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.360.203.file/02_thumbnail_dr_hove.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.768.432.file/02_thumbnail_dr_hove.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original.image_file.1024.576.file/02_thumbnail_dr_hove.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/my-experience-with-at-lisa-tri-as-a-surgeon/02_thumbnail_dr_hove.jpg/_jcr_content/renditions/original./02_thumbnail_dr_hove.jpg"} "A minha experiência com AT LISA tri como cirurgião, paciente e proprietário de uma clínica")