Three common mistakes made when building a referral network and tips to fix them

The session covered effective optometric network management, emphasizing the importance of responsive communication, shared responsibility, and tailoring content to meet the audience’s needs. The value of strong referral networks for practice growth was highlighted, along with strategies for building relationships through effective communication with referring doctors. Common pitfalls, such as the absence of an online referral tool, were addressed, with solutions including the implementation of a HIPAA-compliant digital platform. The discussion also offered guidance on identifying high-referring optometrists and customizing outreach to better support and engage them.