Practice Development Consulting

Three common mistakes made when building a referral network and tips to fix them

30 June 2025 · 35 min watch
A professionally dressed man stands smiling with open hands in a modern, high-tech ZEISS medical or optical equipment showroom.
SPEAKER Bradley Botelho Practice Development Manager
Carl Zeiss Meditec USA, Inc.
A woman in a blue dress stands smiling with hands clasped in front of a white background with vertical panels, representing ZEISS.
Speaker Carol-Anne Poursaied Senior Practice Development Manager
Carl Zeiss Meditec USA, Inc.
A woman with long blonde curly hair wearing a blue and white striped off-the-shoulder top smiles while standing in front of a brick wall.
Speaker Lanissa Brantley Founder
LB Solutions, LLC
SUMMARY

Three common mistakes made when building a referral network and tips to fix them

The session covered effective optometric network management, emphasizing the importance of responsive communication, shared responsibility, and tailoring content to meet the audience’s needs. The value of strong referral networks for practice growth was highlighted, along with strategies for building relationships through effective communication with referring doctors. Common pitfalls, such as the absence of an online referral tool, were addressed, with solutions including the implementation of a HIPAA-compliant digital platform. The discussion also offered guidance on identifying high-referring optometrists and customizing outreach to better support and engage them.


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