Practice Development Consulting
Three common mistakes made when building a referral network and tips to fix them
30 June 2025
· 35 min watch

SPEAKER
Bradley Botelho
Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Carl Zeiss Meditec USA, Inc.

Speaker
Carol-Anne Poursaied
Senior Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Carl Zeiss Meditec USA, Inc.

Speaker
Lanissa Brantley
Founder
LB Solutions, LLC
LB Solutions, LLC
SUMMARY
Three common mistakes made when building a referral network and tips to fix them
The session covered effective optometric network management, emphasizing the importance of responsive communication, shared responsibility, and tailoring content to meet the audience’s needs. The value of strong referral networks for practice growth was highlighted, along with strategies for building relationships through effective communication with referring doctors. Common pitfalls, such as the absence of an online referral tool, were addressed, with solutions including the implementation of a HIPAA-compliant digital platform. The discussion also offered guidance on identifying high-referring optometrists and customizing outreach to better support and engage them.

