ZEISS ClearMind Lenses: Seeing Clearly, Thinking Clearly

Aalen, Germany | 16 January 2026 | ZEISS Vision Care

• ZEISS ClearMind: Scientifically proven reduction of cognitive load¹
• Extremely clear vision for lower cognitive load, and ultimately better well-being
• Integrated innovative ZEISS NeurOptix technology reduces and optimizes lens blur
• All-day lens portfolio including single vision, progressive and digital focal types²

It feels like our eyes are busier than ever. In today’s fast-paced world with countless visual stimuli to process, every one of us may be confronted with a degree of information overload.³ Blurred vision further compromises our ability to identify and interpret complex stimuli, as we need to compensate for the lack of clear visual information. This is why ZEISS is introducing the new premium ZEISS ClearMind portfolio: All-day lenses for extremely clear vision that help eyeglass wearers to reduce their cognitive load¹, sustain focus, and positively impact their ability to concentrate, ultimately leading to an overall feeling of improved well-being. With ZEISS ClearMind, eye care professionals can elevate their practice with the most sophisticated lenses for their customer’s eyes and mind.

For the first time in vision research, results from ZEISS Vision Science Lab⁴  studies have proven that clarity of vision and cognitive load are objectively interrelated. Simply put, ZEISS found a link between lens blur and cognitive load.⁵  When lens blur compromises vision, the human brain works harder to make sense of blurry or incomplete images – a situation that can elevate cognitive load; and requires more mental effort. ZEISS ClearMind decreases and optimizes peripheral lens blur, helping to reduce cognitive load.

ZEISS NeurOptix is the innovation behind lower cognitive load. By aligning lens clarity zones to natural eye-movement patterns, this new technology aims to reduce the brain’s cognitive load. Thus, it delivers relaxed, effortless vision, as well as it improves comfort during long days of digital, visually busy and dynamic activities. Thanks to its new lens-design fingerprint, ZEISS NeurOptix enables extremely clear vision by applying advanced blur management so that optical errors are reduced and optimized, and clear vision zones are increased. With ZEISS NeurOptix technology, commonly existing blur zones within progressive lenses are moved to non-impairing lens areas. This provides ZEISS Progressive ClearMind lenses with up to 45% larger zones of clear vision compared to ZEISS SmartLife progressive lenses for near distance. Notably, 88% of wearers adapted within a few days, and 51% of wearers even adapted in one hour.¹⁰

ZEISS ClearMind comprises single vision, progressive, and digital lenses which are specifically designed to meet the vision needs of 35+ year-old spectacle lens wearers who experience blurry vision near or far besides an increased level of tired eyes due to age-related accommodative issues. Accordingly, 85% of wearers confirm that ZEISS Digital ClearMind lenses provide extra stress reduction for their eyes.¹²  Furthermore, 69% of wearers say that their eyes feel vitalized throughout the day.¹³  Highly individualized glasses can be created with ZEISS ClearMind lenses through extensive customization options, such as ZEISS Intelligence Augmented Design – a data-driven technology built on 12.5 million data points to optimize lenses for age-related visual behavior.

• ZEISS ClearMind is a new, premium, all-day lens portfolio with larger zones of clear vision thanks to the innovative ZEISS NeurOptix technology.
• Scientific research proves that ZEISS ClearMind lenses reduce cognitive load and alleviate mental effort contributing to the ability to sustain focus and to concentrate.
• Thanks to different focal types, these new ZEISS lenses are available for all age groups – all to promote perceived overall well-being, and good vision.