ZEISS ClearMind Lenses

This press kit is a bundled source of information for journalists, bloggers and other multipliers about ZEISS ClearMind.

ZEISS is introducing the new premium ZEISS ClearMind portfolio: All-day lenses for extremely clear vision that help eyeglass wearers to reduce their cognitive load¹, sustain focus, and positively impact their ability to concentrate, ultimately leading to an overall feeling of improved well-being. With ZEISS ClearMind, eye care professionals can elevate their practice with the most sophisticated lenses for their customer’s eyes and mind.

ZEISS ClearMind integrates ZEISS NeurOptix. By aligning lens clarity zones to natural eye-movement patterns, this new technology aims to reduce the brain’s cognitive load. Thus, it delivers relaxed, effortless vision, as well as it improves comfort during long days of digital, visually busy and dynamic activities.

ZEISS ClearMind comprises single vision, progressive, and digital lenses which are specifically designed to meet the vision needs of 35+ year-old spectacle lens wearers who experience blurry vision near or far besides an increased level of tired eyes due to age-related accommodative issues.