New Eyeglass Lens Portfolio Fit for a Connected and On-The-Move Lifestyle

A complete premium portfolio for all consumers no matter their age.

ZEISS SmartLife

This press kit is a bundled source of information for journalists, bloggers and other multipliers about ZEISS SmartLife:

ZEISS has enhanced its tried-and-true eyeglass lens designs and added some technological innovations to boot: ZEISS SmartLife is a complete premium portfolio for consumers no matter their age. The ZEISS SmartLife lens design factors in our modern connected and on-the-move lifestyle, dynamic visual behavior, individual visual needs, and age. Dr. Katharina Rifai gives insights in how we can measure visual behavior. With the ZEISS Dynamic Gaze Study the ZEISS Vision Science Lab showed that the smartphone has a significant effect on our visual behavior.

One lifestyle for people of all ages requires solutions that go beyond the limits of traditional eyeglass lens categories. ZEISS SmartLife makes this possible. Manuela Weinreich explains, that for eye care professionals, the portfolio approach holds a key benefit in that it caters to most consumer needs with just one solution.

While there are some similarities in the lifestyles and visual behavior of people of different ages, we know that some key parameters will change over the course of our lives. Learn from Dr. Arne Ohlendorf how vision develops during childhood and read in an interview with Dr. Alexander Leube about age-related changes in our eyes.

Press Texts

Taking a fresh look at the smartphone

ZEISS study shows digital companions are significantly changing how we move our eyes

Press Release about Study

Feb 17, 2020

New eyeglass lens portfolio fit for a connected and on-the-move lifestyle

The ZEISS SmartLife lens design factors in our modern connected and on-the-move lifestyle, dynamic visual behavior, individual visual needs, and age.

Press Release about New Eyeglass Lens Portfolio

Dec 11, 2019

A new eyeglass lens portfolio for all ages that takes new visual challenges into account

All you need to know about ZEISS SmartLife

Fact Sheet

Dec 11, 2019

Expert Interviews

A smart portfolio doesn’t need categories

How ZEISS SmartLife covers most consumers

Interview with Manuela Weinreich

We are not born with perfect vision

How our vision develops during childhood

Interview with Dr. Arne Ohlendorf

We are getting older every day

How our eyes change

Interview with Dr. Alexander Leube

Our eyes are always in motion

How and why we measure visual behavior

Interview with Dr. Katharina Rifai

Press Photos

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Get in Touch with Us

Joachim Kuss
Communications
Mail: joachim .kuss @zeiss .com

Phone: +49 (0) 151 42112288

Chantal Kaucher
International PR
Mail: chantal .kaucher @zeiss .com

Phone: +49 (0) 7361 591-1950

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