Press Kit
Centration and Frame Consultation
Next Level Centration and Virtual Try-on of FramesToday's eyeglass wearers increasingly desire individualized services. In line with these needs, the ZEISS VISUFIT 1000 Platform provides a new level of precision, combined with an engaging shopping experience. Nine synchronized cameras capture a 180° view of the consumer’s face in a single shot, and create an avatar. This allows for precise virtual 3D centration, frame comparison and virtual try-on of frames.
In addition, the platform offers features digital configuration of customized spectacle frames in cooperation with the frame manufacturer YOU MAWO.
![ZEISS VISUFIT 1000]({"xsmall":"https://www.zeiss.com/content/dam/vis-b2c/reference-master/images/icons/benefits_placeholder.png/_jcr_content/renditions/original.image_file.100.100.file/benefits_placeholder.png","small":"https://www.zeiss.com/content/dam/vis-b2c/reference-master/images/icons/benefits_placeholder.png/_jcr_content/renditions/original./benefits_placeholder.png","medium":"https://www.zeiss.com/content/dam/vis-b2c/reference-master/images/icons/benefits_placeholder.png/_jcr_content/renditions/original./benefits_placeholder.png","large":"https://www.zeiss.com/content/dam/vis-b2c/reference-master/images/icons/benefits_placeholder.png/_jcr_content/renditions/original./benefits_placeholder.png","xlarge":"https://www.zeiss.com/content/dam/vis-b2c/reference-master/images/icons/benefits_placeholder.png/_jcr_content/renditions/original./benefits_placeholder.png","xxlarge":"https://www.zeiss.com/content/dam/vis-b2c/reference-master/images/icons/benefits_placeholder.png/_jcr_content/renditions/original./benefits_placeholder.png","max":"https://www.zeiss.com/content/dam/vis-b2c/reference-master/images/icons/benefits_placeholder.png/_jcr_content/renditions/original./benefits_placeholder.png"} "ZEISS VISUFIT 1000"){kind=icon}
![Customized Eyeglasses with YOU MAWO and ZEISS]({"xsmall":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/pr-zeiss-vision-center/pr-zeiss-frame-customaization-teaser-en-web.jpg/_jcr_content/renditions/original.image_file.100.56.0,80,1005,645.file/pr-zeiss-frame-customaization-teaser-en-web.jpg","small":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/pr-zeiss-vision-center/pr-zeiss-frame-customaization-teaser-en-web.jpg/_jcr_content/renditions/original.image_file.360.203.0,80,1005,645.file/pr-zeiss-frame-customaization-teaser-en-web.jpg","medium":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/pr-zeiss-vision-center/pr-zeiss-frame-customaization-teaser-en-web.jpg/_jcr_content/renditions/original.image_file.768.432.0,80,1005,645.file/pr-zeiss-frame-customaization-teaser-en-web.jpg","large":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/pr-zeiss-vision-center/pr-zeiss-frame-customaization-teaser-en-web.jpg/_jcr_content/renditions/original.image_file.1005.565.0,80,1005,645.file/pr-zeiss-frame-customaization-teaser-en-web.jpg","xlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/pr-zeiss-vision-center/pr-zeiss-frame-customaization-teaser-en-web.jpg/_jcr_content/renditions/original.image_file.1005.565.0,80,1005,645.file/pr-zeiss-frame-customaization-teaser-en-web.jpg","xxlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/pr-zeiss-vision-center/pr-zeiss-frame-customaization-teaser-en-web.jpg/_jcr_content/renditions/original.image_file.1005.565.0,80,1005,645.file/pr-zeiss-frame-customaization-teaser-en-web.jpg","max":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/pr-zeiss-vision-center/pr-zeiss-frame-customaization-teaser-en-web.jpg/_jcr_content/renditions/original.image_file.1005.565.0,80,1005,645.file/pr-zeiss-frame-customaization-teaser-en-web.jpg"} "Customized Eyeglasses with YOU MAWO and ZEISS")
!["Our Ambition: Develop the Best Solution"]({"xsmall":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-armin-eichert-web.jpg/_jcr_content/renditions/original.image_file.100.56.0,71,886,569.file/pr-zeiss-armin-eichert-web.jpg","small":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-armin-eichert-web.jpg/_jcr_content/renditions/original.image_file.360.203.0,71,886,569.file/pr-zeiss-armin-eichert-web.jpg","medium":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-armin-eichert-web.jpg/_jcr_content/renditions/original.image_file.768.432.0,71,886,569.file/pr-zeiss-armin-eichert-web.jpg","large":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-armin-eichert-web.jpg/_jcr_content/renditions/original.image_file.886.498.0,71,886,569.file/pr-zeiss-armin-eichert-web.jpg","xlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-armin-eichert-web.jpg/_jcr_content/renditions/original.image_file.886.498.0,71,886,569.file/pr-zeiss-armin-eichert-web.jpg","xxlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-armin-eichert-web.jpg/_jcr_content/renditions/original.image_file.886.498.0,71,886,569.file/pr-zeiss-armin-eichert-web.jpg","max":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-armin-eichert-web.jpg/_jcr_content/renditions/original.image_file.886.498.0,71,886,569.file/pr-zeiss-armin-eichert-web.jpg"} "\"Our Ambition: Develop the Best Solution\"")
![Exactly like Trying on in Store – but Available Anywhere]({"xsmall":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-oliver-schwarz-web.jpg/_jcr_content/renditions/original.image_file.100.56.0,47,591,379.file/pr-zeiss-oliver-schwarz-web.jpg","small":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-oliver-schwarz-web.jpg/_jcr_content/renditions/original.image_file.360.203.0,47,591,379.file/pr-zeiss-oliver-schwarz-web.jpg","medium":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-oliver-schwarz-web.jpg/_jcr_content/renditions/original.image_file.591.332.0,47,591,379.file/pr-zeiss-oliver-schwarz-web.jpg","large":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-oliver-schwarz-web.jpg/_jcr_content/renditions/original.image_file.591.332.0,47,591,379.file/pr-zeiss-oliver-schwarz-web.jpg","xlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-oliver-schwarz-web.jpg/_jcr_content/renditions/original.image_file.591.332.0,47,591,379.file/pr-zeiss-oliver-schwarz-web.jpg","xxlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-oliver-schwarz-web.jpg/_jcr_content/renditions/original.image_file.591.332.0,47,591,379.file/pr-zeiss-oliver-schwarz-web.jpg","max":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-oliver-schwarz-web.jpg/_jcr_content/renditions/original.image_file.591.332.0,47,591,379.file/pr-zeiss-oliver-schwarz-web.jpg"} "Exactly like Trying on in Store – but Available Anywhere")
![]({"xsmall":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-header-frames-web.jpg/_jcr_content/renditions/original.image_file.100.56.0,77,1476,907.file/pr-zeiss-header-frames-web.jpg","small":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-header-frames-web.jpg/_jcr_content/renditions/original.image_file.360.203.0,77,1476,907.file/pr-zeiss-header-frames-web.jpg","medium":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-header-frames-web.jpg/_jcr_content/renditions/original.image_file.768.432.0,77,1476,907.file/pr-zeiss-header-frames-web.jpg","large":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-header-frames-web.jpg/_jcr_content/renditions/original.image_file.1024.576.0,77,1476,907.file/pr-zeiss-header-frames-web.jpg","xlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-header-frames-web.jpg/_jcr_content/renditions/original.image_file.1280.720.0,77,1476,907.file/pr-zeiss-header-frames-web.jpg","xxlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-header-frames-web.jpg/_jcr_content/renditions/original.image_file.1440.810.0,77,1476,907.file/pr-zeiss-header-frames-web.jpg","max":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-header-frames-web.jpg/_jcr_content/renditions/original.image_file.1476.830.0,77,1476,907.file/pr-zeiss-header-frames-web.jpg"})
![Meet the Digital Twin How ZEISS supports opticians today by offering ZEISS Virtual Try-on]({"xsmall":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-vto-home-web.jpg/_jcr_content/renditions/original.image_file.100.56.0,93,886,591.file/pr-zeiss-vto-home-web.jpg","small":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-vto-home-web.jpg/_jcr_content/renditions/original.image_file.360.203.0,93,886,591.file/pr-zeiss-vto-home-web.jpg","medium":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-vto-home-web.jpg/_jcr_content/renditions/original.image_file.768.432.0,93,886,591.file/pr-zeiss-vto-home-web.jpg","large":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-vto-home-web.jpg/_jcr_content/renditions/original.image_file.886.498.0,93,886,591.file/pr-zeiss-vto-home-web.jpg","xlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-vto-home-web.jpg/_jcr_content/renditions/original.image_file.886.498.0,93,886,591.file/pr-zeiss-vto-home-web.jpg","xxlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-vto-home-web.jpg/_jcr_content/renditions/original.image_file.886.498.0,93,886,591.file/pr-zeiss-vto-home-web.jpg","max":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-vto-home-web.jpg/_jcr_content/renditions/original.image_file.886.498.0,93,886,591.file/pr-zeiss-vto-home-web.jpg"} "Meet the Digital Twin How ZEISS supports opticians today by offering ZEISS Virtual Try-on")
![The future of ophthalmic optics: virtual frame selection with digital twin]({"xsmall":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-visufit-virtual-try-on-2.jpg/_jcr_content/renditions/original.image_file.100.56.0,104,2000,1229.file/pr-zeiss-visufit-virtual-try-on-2.jpg","small":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-visufit-virtual-try-on-2.jpg/_jcr_content/renditions/original.image_file.360.203.0,104,2000,1229.file/pr-zeiss-visufit-virtual-try-on-2.jpg","medium":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-visufit-virtual-try-on-2.jpg/_jcr_content/renditions/original.image_file.768.432.0,104,2000,1229.file/pr-zeiss-visufit-virtual-try-on-2.jpg","large":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-visufit-virtual-try-on-2.jpg/_jcr_content/renditions/original.image_file.1024.576.0,104,2000,1229.file/pr-zeiss-visufit-virtual-try-on-2.jpg","xlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-visufit-virtual-try-on-2.jpg/_jcr_content/renditions/original.image_file.1280.720.0,104,2000,1229.file/pr-zeiss-visufit-virtual-try-on-2.jpg","xxlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-visufit-virtual-try-on-2.jpg/_jcr_content/renditions/original.image_file.1440.810.0,104,2000,1229.file/pr-zeiss-visufit-virtual-try-on-2.jpg","max":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/pr-zeiss-visufit-virtual-try-on-2.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,104,2000,1229.file/pr-zeiss-visufit-virtual-try-on-2.jpg"} "The future of ophthalmic optics: virtual frame selection with digital twin")
![ZEISS Innovation Offers Consumers Digital Value-Added Vision Care]({"xsmall":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg/_jcr_content/renditions/original.image_file.100.56.2,6,641,366.file/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg","small":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg/_jcr_content/renditions/original.image_file.360.203.2,6,641,366.file/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg","medium":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg/_jcr_content/renditions/original.image_file.639.359.2,6,641,366.file/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg","large":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg/_jcr_content/renditions/original.image_file.639.359.2,6,641,366.file/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg","xlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg/_jcr_content/renditions/original.image_file.639.359.2,6,641,366.file/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg","xxlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg/_jcr_content/renditions/original.image_file.639.359.2,6,641,366.file/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg","max":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg/_jcr_content/renditions/original.image_file.639.359.2,6,641,366.file/zeiss-visufit-1000-en-eyeglass-purchase-place.jpg"} "ZEISS Innovation Offers Consumers Digital Value-Added Vision Care")
![ZEISS VISUFIT 1000]({"xsmall":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering_2.jpg/_jcr_content/renditions/original.image_file.100.56.0,208,4000,2458.file/2018_visufit_rendering_2.jpg","small":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering_2.jpg/_jcr_content/renditions/original.image_file.360.203.0,208,4000,2458.file/2018_visufit_rendering_2.jpg","medium":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering_2.jpg/_jcr_content/renditions/original.image_file.768.432.0,208,4000,2458.file/2018_visufit_rendering_2.jpg","large":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering_2.jpg/_jcr_content/renditions/original.image_file.1024.576.0,208,4000,2458.file/2018_visufit_rendering_2.jpg","xlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering_2.jpg/_jcr_content/renditions/original.image_file.1280.720.0,208,4000,2458.file/2018_visufit_rendering_2.jpg","xxlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering_2.jpg/_jcr_content/renditions/original.image_file.1440.810.0,208,4000,2458.file/2018_visufit_rendering_2.jpg","max":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering_2.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,208,4000,2458.file/2018_visufit_rendering_2.jpg"} "ZEISS VISUFIT 1000")
![ZEISS launches platform for 3D centration data determination]({"xsmall":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering.jpg/_jcr_content/renditions/original.image_file.100.56.0,208,4000,2458.file/2018_visufit_rendering.jpg","small":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering.jpg/_jcr_content/renditions/original.image_file.360.203.0,208,4000,2458.file/2018_visufit_rendering.jpg","medium":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering.jpg/_jcr_content/renditions/original.image_file.768.432.0,208,4000,2458.file/2018_visufit_rendering.jpg","large":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering.jpg/_jcr_content/renditions/original.image_file.1024.576.0,208,4000,2458.file/2018_visufit_rendering.jpg","xlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering.jpg/_jcr_content/renditions/original.image_file.1280.720.0,208,4000,2458.file/2018_visufit_rendering.jpg","xxlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering.jpg/_jcr_content/renditions/original.image_file.1440.810.0,208,4000,2458.file/2018_visufit_rendering.jpg","max":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/vto/2018_visufit_rendering.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,208,4000,2458.file/2018_visufit_rendering.jpg"} "ZEISS launches platform for 3D centration data determination")
Press Photos
![Portrait Julia Baier]({"xsmall":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/contacts/zeiss-vision-press-contact-julia-baier.jpg/_jcr_content/renditions/original.image_file.100.100.file/zeiss-vision-press-contact-julia-baier.jpg","small":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/contacts/zeiss-vision-press-contact-julia-baier.jpg/_jcr_content/renditions/original.image_file.360.360.file/zeiss-vision-press-contact-julia-baier.jpg","medium":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/contacts/zeiss-vision-press-contact-julia-baier.jpg/_jcr_content/renditions/original.image_file.768.768.file/zeiss-vision-press-contact-julia-baier.jpg","large":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/contacts/zeiss-vision-press-contact-julia-baier.jpg/_jcr_content/renditions/original.image_file.1024.1024.file/zeiss-vision-press-contact-julia-baier.jpg","xlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/contacts/zeiss-vision-press-contact-julia-baier.jpg/_jcr_content/renditions/original.image_file.1280.1280.file/zeiss-vision-press-contact-julia-baier.jpg","xxlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/contacts/zeiss-vision-press-contact-julia-baier.jpg/_jcr_content/renditions/original.image_file.1440.1440.file/zeiss-vision-press-contact-julia-baier.jpg","max":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/contacts/zeiss-vision-press-contact-julia-baier.jpg/_jcr_content/renditions/original./zeiss-vision-press-contact-julia-baier.jpg"})
Press contact
Julia Betz
International PR: Instruments, Tools and Digitalization
ZEISS Vision Care
![]({"xsmall":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/press-kits/overview/press-kit-overview.jpg/_jcr_content/renditions/original.image_file.100.56.file/press-kit-overview.jpg","small":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/press-kits/overview/press-kit-overview.jpg/_jcr_content/renditions/original.image_file.360.203.file/press-kit-overview.jpg","medium":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/press-kits/overview/press-kit-overview.jpg/_jcr_content/renditions/original.image_file.768.432.file/press-kit-overview.jpg","large":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/press-kits/overview/press-kit-overview.jpg/_jcr_content/renditions/original.image_file.1024.576.file/press-kit-overview.jpg","xlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/press-kits/overview/press-kit-overview.jpg/_jcr_content/renditions/original.image_file.1280.720.file/press-kit-overview.jpg","xxlarge":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/press-kits/overview/press-kit-overview.jpg/_jcr_content/renditions/original.image_file.1440.810.file/press-kit-overview.jpg","max":"https://www.zeiss.com/content/dam/vis-b2c/newsroom-vis/images/press-kits/overview/press-kit-overview.jpg/_jcr_content/renditions/original./press-kit-overview.jpg"})