Consultoría para el desarrollo de clínicas
El secreto detrás de un comienzo exitoso con ZEISS PRESBYOND
14 julio 2025
· 25 MIN VER
![Una mujer sonríe en una consulta moderna con paredes de cristal, a través de las cuales se ve una sala de reconocimiento de ZEISS al fondo.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.100.100.151,81,338,268.file/image_amanda.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg"} "Una mujer sonríe en una consulta moderna con paredes de cristal, a través de las cuales se ve una sala de reconocimiento de ZEISS al fondo.")
Ponente
Amanda Solórzano
General Practice Manager
Clínica 20/20
Clínica 20/20
RESUMEN
El secreto detrás de un comienzo exitoso con ZEISS PRESBYOND
El seminario web proporciona información de gran valor sobre la integración correcta de ZEISS PRESBYOND en una clínica y enfatiza la importancia que tienen la atención centrada en el paciente, el marketing eficiente y la formación del personal a la hora de mejorar el grado de satisfacción del paciente y los resultados.
![Dos profesionales sanitarios con uniforme quirúrgico interactúan con el equipo médico de ZEISS en una clínica, acompañados de un texto que promociona un seminario web sobre ZEISS PRESBYOND.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg"} "Dos profesionales sanitarios con uniforme quirúrgico interactúan con el equipo médico de ZEISS en una clínica, acompañados de un texto que promociona un seminario web sobre ZEISS PRESBYOND.")
![Posicionamiento prémium para el negocio de cirugía refractiva]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.100.56.file/pdc_focus-session-thumbnail.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.360.203.file/pdc_focus-session-thumbnail.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.768.432.file/pdc_focus-session-thumbnail.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1024.576.file/pdc_focus-session-thumbnail.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1280.720.file/pdc_focus-session-thumbnail.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1440.810.file/pdc_focus-session-thumbnail.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original./pdc_focus-session-thumbnail.jpg"} "Posicionamiento prémium para el negocio de cirugía refractiva")
![]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.100.56.file/pdc_focus_session_thumbnail.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.360.203.file/pdc_focus_session_thumbnail.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.768.432.file/pdc_focus_session_thumbnail.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1024.576.file/pdc_focus_session_thumbnail.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1280.720.file/pdc_focus_session_thumbnail.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1440.810.file/pdc_focus_session_thumbnail.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original./pdc_focus_session_thumbnail.jpg"})
![¿En qué medida debe estar comprometido su equipo con la conversión de pacientes?]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.100.56.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.360.203.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.768.432.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.1024.576.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original./thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original./thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original./thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg"} "¿En qué medida debe estar comprometido su equipo con la conversión de pacientes?")