Practice Development Consulting
O segredo por trás de um lançamento bem-sucedido com o ZEISS PRESBYOND
14 julho 2025
· 25 MIN. PARA ASSISTIR
![Mulher sorri em um escritório moderno com paredes de vidro. Ao fundo, há uma sala de exames ZEISS visível.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.100.100.151,81,338,268.file/image_amanda.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg"} "Mulher sorri em um escritório moderno com paredes de vidro. Ao fundo, há uma sala de exames ZEISS visível.")
Apresentador
Amanda Solórzano
General Practice Manager
Clínica 20/20
Clínica 20/20
RESUMO
O segredo por trás de um lançamento bem-sucedido com o ZEISS PRESBYOND
O webinar apresentou insights valiosos sobre a integração bem-sucedida do ZEISS PRESBYOND num ambiente clínico, enfatizando a importância do cuidado focado no paciente, do marketing eficaz e do treinamento da equipe para aumentar a satisfação dos pacientes e melhorar os resultados.
![Dois profissionais de saúde vestem roupas cirúrgicas e interagem com equipamentos médicos da ZEISS em um ambiente clínico, acompanhados por um texto que promove um webinar do ZEISS PRESBYOND.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg"} "Dois profissionais de saúde vestem roupas cirúrgicas e interagem com equipamentos médicos da ZEISS em um ambiente clínico, acompanhados por um texto que promove um webinar do ZEISS PRESBYOND.")
![Posicionamento premium para quem oferece cirurgias refrativas]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.100.56.file/pdc_focus-session-thumbnail.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.360.203.file/pdc_focus-session-thumbnail.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.768.432.file/pdc_focus-session-thumbnail.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1024.576.file/pdc_focus-session-thumbnail.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1280.720.file/pdc_focus-session-thumbnail.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1440.810.file/pdc_focus-session-thumbnail.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original./pdc_focus-session-thumbnail.jpg"} "Posicionamento premium para quem oferece cirurgias refrativas")
![]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.100.56.file/pdc_focus_session_thumbnail.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.360.203.file/pdc_focus_session_thumbnail.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.768.432.file/pdc_focus_session_thumbnail.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1024.576.file/pdc_focus_session_thumbnail.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1280.720.file/pdc_focus_session_thumbnail.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1440.810.file/pdc_focus_session_thumbnail.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original./pdc_focus_session_thumbnail.jpg"})
![O quão empenhada sua equipe deve estar com a conversão de pacientes?]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.100.56.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.360.203.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.768.432.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.1024.576.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original./thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original./thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original./thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg"} "O quão empenhada sua equipe deve estar com a conversão de pacientes?")