Programme de développement et de consulting
Le secret d'un lancement réussi avec ZEISS PRESBYOND
14 juillet 2025
· 25 MIN VISIONNAGE
![Une femme sourit dans un bureau moderne aux parois vitrées, avec une salle d'examen ZEISS visible en arrière-plan.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.100.100.151,81,338,268.file/image_amanda.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/image_amanda.jpg/_jcr_content/renditions/original.image_file.187.187.151,81,338,268.file/image_amanda.jpg"} "Une femme sourit dans un bureau moderne aux parois vitrées, avec une salle d'examen ZEISS visible en arrière-plan.")
Intervenante
Amanda Solórzano
General Practice Manager
Clínica 20/20
Clínica 20/20
RÉSUMÉ
Le secret d'un lancement réussi avec ZEISS PRESBYOND
Ce webinaire fournit des informations importantes sur l'intégration réussie de ZEISS PRESBYOND dans un environnement clinique et souligne l'importance des soins centrés sur le patient, d'un marketing efficace et de la formation du personnel pour améliorer la satisfaction des patients et les résultats opératoires.
![Deux professionnels de santé en tenue chirurgicale utilisent des équipements médicaux ZEISS dans un environnement clinique, associés à un texte faisant la promotion d'un webinaire ZEISS PRESBYOND.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/the-secret-behind-a-successful-kickoff-with-zeiss-presbyond/practice_growth_insights_thumbnails-12-1.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,5333,3000.file/practice_growth_insights_thumbnails-12-1.jpg"} "Deux professionnels de santé en tenue chirurgicale utilisent des équipements médicaux ZEISS dans un environnement clinique, associés à un texte faisant la promotion d'un webinaire ZEISS PRESBYOND.")
![Positionnement dans le segment premium pour les activités liées à la chirurgie de la réfraction]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.100.56.file/pdc_focus-session-thumbnail.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.360.203.file/pdc_focus-session-thumbnail.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.768.432.file/pdc_focus-session-thumbnail.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1024.576.file/pdc_focus-session-thumbnail.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1280.720.file/pdc_focus-session-thumbnail.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1440.810.file/pdc_focus-session-thumbnail.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original./pdc_focus-session-thumbnail.jpg"} "Positionnement dans le segment premium pour les activités liées à la chirurgie de la réfraction")
![]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.100.56.file/pdc_focus_session_thumbnail.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.360.203.file/pdc_focus_session_thumbnail.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.768.432.file/pdc_focus_session_thumbnail.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1024.576.file/pdc_focus_session_thumbnail.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1280.720.file/pdc_focus_session_thumbnail.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1440.810.file/pdc_focus_session_thumbnail.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original./pdc_focus_session_thumbnail.jpg"})
![Dans quelle mesure votre équipe doit-elle s'engager dans la conversion des patients ?]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.100.56.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.360.203.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.768.432.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.1024.576.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original./thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original./thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original./thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg"} "Dans quelle mesure votre équipe doit-elle s'engager dans la conversion des patients ?")