ZEISS's My Vision Profile app for smartphones and internet browsers compiles a detailed customer vision profile and suggests possible correction options. This is an efficient way of acquiring new customers - especially when used in conjunction with the integrated Doctor Finder tool, which brings up a list of local practices on request.

Patients can make use of the Doctor Finder tool on our website and the My Vision Profile app to find a local practice and make an appointment with them via email. This is an excellent marketing tool to draw attention to your business in a simple way.

One key factor for high sales is high foot traffic. The ZEISS Marketing Support team therefore provides you with templates that can easily be customized to draw the attention of potential patients: digital mailings, newsletters and online banners, as well as letters, postcards and much more.

Our consumer campaigns raise awareness - for the importance of good vision and for new ZEISS products, such as ZEISS DriveSafe and ZEISS UVProtect technology. ZEISS is the frontrunner when it comes to innovative new optical products.

People often only take an interest in good vision when theirs starts to deteriorate. We aim to raise awareness among consumers and help them understand that good vision is important - before they start experiencing problems themselves. That's why we've created BETTER VISION, a consumer portal where we present interesting topics related to eye care in a way that's easy to read.