Finally, what are some of the main technological changes impacting the industry at the moment?
The cameras are getting smaller and lighter, and the lenses are also becoming smaller, lighter and faster. There is a limitation there though, because if something becomes too small then it's just very difficult to use and doesn't work for your needs anymore.
I can see having different irises in lenses and creating a certain look, especially an autofocus look that you'll be able to control by changing irises. There's a lot of things you can play around with in order to create this certain image on your camera.
The biggest challenge is going to be the way we'll look at pictures. I think 360-degree cinema is coming and I would like to go that route. People are always going to find ways to look at their favorite show or film – either at home or in a big theatre.