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Overview
Press Kit

ZEISS SmartLife

Eyeglass Lens Portfolio Fit for a Connected and On-The-Move Lifestyle

This press kit is a bundled source of information for journalists, bloggers and other multipliers about ZEISS SmartLife.

ZEISS has enhanced its tried-and-true eyeglass lens designs and added some technological innovations to boot: ZEISS SmartLife is a complete premium portfolio for consumers no matter their age. The ZEISS SmartLife lens design factors in our modern connected and on-the-move lifestyle, dynamic visual behavior, individual visual needs, and age. Dr. Katharina Rifai gives insights in how we can measure visual behavior. With the ZEISS Dynamic Gaze Study the ZEISS Vision Science Lab showed that the smartphone has a significant effect on our visual behavior.

One lifestyle for people of all ages requires solutions that go beyond the limits of traditional eyeglass lens categories. ZEISS SmartLife makes this possible. Manuela Weinreich explains, that for eye care professionals, the portfolio approach holds a key benefit in that it caters to most consumer needs with just one solution.

While there are some similarities in the lifestyles and visual behavior of people of different ages, we know that some key parameters will change over the course of our lives. Learn from Dr. Arne Ohlendorf how vision develops during childhood and read in an interview with Dr. Alexander Leube about age-related changes in our eyes.

ZEISS SmartLife
Full Press Kit
Press Releases
Press Releases
Articles
Articles
Interviews
Interviews
Fact Sheets
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Apr 25, 2024

PolyU Forms Global Partnership with ZEISS Vision Care to Expand Impact and Accelerate Market Penetration of Patented Myopia Control Technology

Press release
Eye exam in community eye clinic in Missirah, Senegal.
Mar 01, 2024

ZEISS Vision Care Supports Community Eye Care in Senegal

Contributing to better access to vision and eye care in an unserved region
Article
Customized Eyeglasses with YOU MAWO and ZEISS
Jan 11, 2024

Customized Eyeglasses with YOU MAWO and ZEISS

Introducing a new ZEISS VISUFIT 1000 feature for individual frames
Press Release
ZEISS Ski Goggles
Dec 18, 2023

ZEISS Ski Goggles – 2023/2024 Collection Available

Technology, Style and Protection: The Winning Combination for ZEISS Ski Goggles
Press Release
ZEISS VISUCORE 500 – a Simple-to-Use, Time- and Space-Saving Refraction System
Oct 17, 2023

"ZEISS VISUCORE 500 – a Simple-to-Use, Time- and Space-Saving Refraction System"

Objective and subjective visual acuity test in a single unit
Interview
For younger consumers in particular, sustainable production and consumption, conservation of natural resources and responsible supply chains are all factors that influence their final decision.
Oct 13, 2023

Green, Safe, Responsible

Sustainability in Eyeglass Lens Production
Article
Aloka Vision Programme: Social business, not charity
Oct 08, 2023

Aloka Vision Programme: Social business, not charity

#Loveyoureyes - World Sight Day 2023
Article
Aloka Vision Programme: Reaching the unserved
Oct 08, 2023

Aloka Vision Programme: Reaching the unserved

#Loveyoureyes - World Sight Day 2023
Article
Integrated digital vision chart in ZEISS VISUCORE 500
Jul 17, 2023

ZEISS VISUCORE 500

At a Glance
Fact Sheet
Jul 17, 2023

ZEISS Combines Objective and Subjective Refraction in a Space-Saving Unit

ZEISS VISUCORE 500: A quick and precise refraction system that saves space in the optical store.
Press Release
Modern lens design
May 31, 2023

Modern Lens Design

How eyeglass lenses become more and more individual
Article
1,000,000 Patients in the Aloka Vision Programme
May 15, 2023

1,000,000 Patients in the Aloka Vision Programme

Quality Eye and Vision Care For Underserved Regions and Populations in India
Article
Man cycling in the road with maximum effort.
Apr 14, 2023

How to Find the Right Prescription Sports Glasses

A Buyer's Guide
Article
A person with sunglasses sits on a chair in front of a pool and takes a selfie with a smartphone. The colors are bright and cheerful, it is warm.
Mar 20, 2023

All about Sunglass Lenses

Summer, Sun, Eye Protection
Article
From single vision to progressive lenses: ZEISS SmartLife is a complete premium product portfolio.
Feb 14, 2023

ZEISS SmartLife

At a Glance
Fact Sheet
ZEISS SmartView 2.0 technology
Feb 14, 2023

ZEISS SmartView 2.0 technology

At a Glance
Fact Sheet
ZEISS SmartLife Individual 3: A New Generation of Tailor-Made Lenses
Feb 14, 2023

ZEISS SmartLife Individual 3: A New Generation of Tailor-Made Lenses

ZEISS uses the latest scientific findings on visual behavior and visual needs to update its premium product portfolio.
Press Release
Feb 14, 2023

Clear Vision for Growing Children: ZEISS SmartLife Young Lenses

ZEISS expands its successful premium product portfolio with lenses specially designed to meet the changing needs of children and teenagers.
Press Release
Seeing Well in the Car – at Night, in Fog, Glare or Wet Conditions
Sep 16, 2022

Seeing Well in the Car – at Night, in Fog, Glare or Wet Conditions

What you need to know about the right driver's glasses
Article
Sep 04, 2022

Frequently Asked Questions About Blue Light and Good, Healthy Vision in the Digital World

Factsheet
How Do Sunglass Lenses Get Their Color?
Jun 13, 2022

How Do Sunglass Lenses Get Their Color?

Article
Tips for the Right Prescription Sunglasses
Jun 06, 2022

Tips for the Right Prescription Sunglasses

Protection from UV radiation, glare and more: Things to consider when buying prescription sunglasses.
Article
What You Should Know about UV Rays and Healthy Eyes
May 25, 2022

What You Should Know about UV Rays and Healthy Eyes

Article
Blue Light and Vision
May 15, 2022

Blue Light and Vision

Facts about the effect of blue light on our eyes
Featured Story
"Our Ambition: Develop the Best Solution"
Apr 07, 2022

"Our Ambition: Develop the Best Solution"

ZEISS team develops scanner for photorealistic 3D models of frames in unprecedented quality
Interview
How ZEISS VISION CENTER Professionally Organize Every Step of the Eyeglass Purchase Process
Mar 17, 2022

How ZEISS VISION CENTER Professionally Organize Every Step of the Eyeglass Purchase Process

More knowledge about eyeglasses and a seamless shopping experience
Interview
Exactly like Trying on in Store – but Available Anywhere
Mar 10, 2022

Exactly like Trying on in Store – but Available Anywhere

ZEISS develops avatar for virtual try-on of glasses
Interview
Feb 23, 2022

ZEISS Sunlens Presents Climate-Friendly Sun Lenses

Press Release
ZEISS PhotoFusion X Lenses
Feb 22, 2022

ZEISS PhotoFusion X

At a Glance
Fact Sheet
Spectacle wearer with new ZEISS ClearView Lenses
Feb 22, 2022

ZEISS ClearView

At a Glance
Fact Sheet
"Performance perfected" – the new campaign on ZEISS PhotoFusion X
Feb 22, 2022

"Performance Perfected" – the New Campaign on ZEISS PhotoFusion X

Interview with Lucas Wilson, parkour athlete, free runner, and face of the new marketing campaign for photochromic lenses.
Interview
Solid Arguments for Photochromic Lenses
Feb 22, 2022

Solid Arguments for Photochromic Lenses

Article
Freeform Lens Design into Finished Single Vision Lenses
Feb 22, 2022

Freeform Lens Design into Finished Single Vision Lenses

ZEISS ClearView Finished Single Vision lenses represent a milestone in optics and aesthetics of stock lenses
Press Release
ZEISS PhotoFusion X – new self-tinting lenses from ZEISS
Feb 22, 2022

ZEISS Introduces the Next Generation of Photochromic Lenses

ZEISS PhotoFusion X lenses darken and clear faster while providing a new level of integrated blue light and UV protection
Press Release
Gaming Glasses – Are Glasses with Blue Light Filters a Good Idea for Gamers?
Feb 07, 2022

Gaming Glasses – Are Glasses with Blue Light Filters a Good Idea for Gamers?

Article
Feb 04, 2022

Try These ZEISS Online Tools Before you Buy your Next Glasses

How you find the right fit
Article
Meet the Digital Twin How ZEISS supports opticians today by offering ZEISS Virtual Try-on
Feb 04, 2022

Meet the Digital Twin

How ZEISS supports opticians today by offering ZEISS Virtual Try-on
Article
A comprehensive vision screening can now check five aspects of vision and recommends ls close byeye care professiona
Sep 30, 2021

New ZEISS Online Vision Screening Now Globally Available

Comprehensive vision screening can now check five aspects of vision and recommends eye care professionals close by
Press Release
Sep 22, 2021

Marchon Eyewear and ZEISS Sign Exlusive Licensing Agreement for Eyewear

Press Release
Social Engagement
Apr 01, 2021

Social Engagement to Ensure Good Vision and Eye Health

Press Release
ZEISS BlueGuard
Feb 25, 2021

ZEISS BlueGuard

At a Glance
Fact Sheet
ZEISS BlueGuard: What's behind the new technology?
Feb 25, 2021

ZEISS BlueGuard: What's behind the New Technology?

Interview with Dr. Christian Lappe, Director Scientific Affairs & Technical Communication | Principal - ZEISS Expert Ladder
Interview
ZEISS Blueguard
Feb 25, 2021

ZEISS BlueGuard: The Latest Generation of Blue Light Protection for more Visual Comfort and Aesthetics

Press Release
Dec 21, 2020

ZEISS Presents a New Smartphone-Based Vision Screening

When was the last time you had your eyes checked?
Press Release
ZEISS VISU360 – Innovative Platform for Remote Eyecare Services
Dec 15, 2020

ZEISS VISU360 – Innovative Platform for Remote Eyecare Services

New Opportunities for all Eye Care Professionals
Press Release
The future of ophthalmic optics: virtual frame selection with digital twin
Sep 22, 2020

The Future of Ophthalmic Optics: Virtual Frame Selection with Digital Twin

New “Virtual Fitting” module for the ZEISS VISUFIT 1000 platform turns on-screen frame selection into an experience
Press Release
One portfolio for a whole lifetime
Jul 08, 2020

One Portfolio for a Whole Lifetime

Article
Three facts about ZEISS SmartLife which make the eye care professional's life easier
Jun 02, 2020

Three Facts about ZEISS SmartLife Which Make the Eye Care Professional's Life Easier

Press Release
Peripheral vision makes it possible:
Apr 15, 2020

Peripheral Vision Makes It Possible: Navigating through Your Everyday Life in Spite of Gazing at Your Smartphone

Interview
Why now is the right time for a new single vision lens design
Apr 06, 2020

Why Now Is the Right Time for a New Single Vision Lens Design

ZEISS SmartLife is extending the eye-lens model by a new dimension
Press release
Taking a Fresh Look at the Smartphone
Feb 17, 2020

Taking a Fresh Look at the Smartphone

New ZEISS study shows digital companions are significantly changing how we move our eyes
Press Release
ZEISS SmartLife: New Eyeglass Lens Portfolio Fit for a Connected and On-The-Move Lifestyle
Dec 11, 2019

ZEISS SmartLife: New Eyeglass Lens Portfolio Fit for a Connected and On-The-Move Lifestyle

Press release
Oct 16, 2019

A Smart Portfolio Doesn’t Need Categories

How ZEISS SmartLife covers most consumers
Interview
Our eyes are always in motion
Oct 15, 2019

Our Eyes Are Always in Motion

How and why we measure visual behavior
Interview
Interview with Dr. Arne Ohlendorf, Optometrist and Visual Scientist at the ZEISS Vision Science Lab in Tübingen (Germany)
Oct 15, 2019

We Are Not Born with Perfect Vision

How our vision develops during childhood
Interview
Interview with Dr. Alexander Leube, Optometrist and Visual Scientist at the ZEISS Vision Science Lab in Tübingen (Germany)
Oct 15, 2019

We Are Getting Older Every Day: And so Are Our Eyes

Interview with Dr. Alexander Leube, Optometrist and Visual Scientist at the ZEISS Vision Science Lab in Tübingen (Germany)
Interview
ZEISS BioChrom
Aug 06, 2019

ZEISS BioChrom

At a Glance
Fact Sheet
Need an Emotional Recharge? Want to Feel Refreshed?
Aug 06, 2019

Need an Emotional Recharge? Want to Feel Refreshed?

How tinted lenses affect us
Article
ZEISS VISUCONSULT 500
Jun 11, 2019

ZEISS VISUCONSULT 500

At a Glance
Fact Sheet
Spend More Time on Consultations
Jun 11, 2019

Spend More Time on Consultations

New ZEISS platform supports eye care professionals in every step of their daily work
Press Release
A Comparison of UV Protection in Clear Eyeglass Lenses
Apr 03, 2019

A Comparison of UV Protection in Clear Eyeglass Lenses

Study shows that UV absorbers in the lens material, such as with ZEISS UVProtect, have the greatest impact
Press Release
Dr. Christian Lappe
Feb 18, 2019

Protection against Harmful UV Radiation, Even with Clear Eyeglass Lenses

ZEISS UVProtect
Article
ZEISS Press Release UV Radiation Protection
Feb 15, 2019

Putting Sunscreen around Your Eyes? Opt for a Pair of Glasses Instead!

ZEISS UVProtect ensures optimum UV protection for your eyes and the surrounding skin
Press Release
ZEISS UVProtect Technology shortlisted for Optician ‘Lens Product of the Year’ Award
Feb 13, 2019

ZEISS UVProtect Technology shortlisted for Optician ‘Lens Product of the Year’ Award

Press Release
ZEISS UVProtect Technology wins AOP Product of the Year Award
Jan 14, 2019

ZEISS UVProtect Technology wins AOP Product of the Year Award

Press Release
ZEISS Innovation Offers Consumers Digital Value-Added Vision Care
Sep 11, 2018

ZEISS Innovation Offers Consumers Digital Value-Added Vision Care

Study shows ZEISS VISUFIT 1000 meets consumer needs when it comes to purchasing eyeglasses
Press Release
ZEISS Eyeglass Lenses Available with Full UV Protection Beginning in 2018
Jul 30, 2018

ZEISS Eyeglass Lenses Available with Full UV Protection Beginning in 2018

Protecting a person's eyes from ultraviolet radiation is essential for healthy vision. In the future, clear organic ZEISS lenses will offer full UV protection: ZEISS UVProtect also covers the range between 380 and 400 nanometers.
Press Release
ZEISS UVProtect
Jul 07, 2018

ZEISS UVProtect

At a Glance
Fact Sheet
Scattered radiation can be responsible for up to 80 percent of our yearly dose, and we cannot avoid it completely – even when we keep to the shade.
Jun 29, 2018

The Underestimated Risk of UV

Scattered Radiation
Article
A dermatologist tells us why UV protection keeps us looking good for longer
Jun 26, 2018

A Dermatologist Tells Us Why UV Protection Keeps Us Looking Good for Longer

Article
When it comes to UV protection consumers usually don’t think of clear lenses
Jun 15, 2018

When It Comes to UV Protection Consumers Usually Don’t Think of Clear Lenses

for their sunglasses but aren’t aware that clear lenses can – and should – also protect their eyes.
Press Release
ZEISS VISUFIT 1000
Apr 09, 2018

ZEISS VISUFIT 1000

At a Glance
Fact Sheet
With ZEISS Sun Lenses it will never again be too bright or too dark
Mar 27, 2018

With ZEISS Sun Lenses It Will Never Again Be Too Bright or Too Dark

ZEISS AdaptiveSun sunglass lenses quickly adapt their color intensity to the given light conditions.
Press Release
ZEISS Expands Color Palette of Self-Tinting Lenses
Mar 27, 2018

ZEISS Expands Color Palette of Self-Tinting Lenses

New color spectrum of fast-reacting, self-tinting lenses with high-performance ZEISS PhotoFusion technology
Press Release
ZEISS VISION CENTER
Mar 19, 2018

ZEISS VISION CENTER

At a Glance
Fact Sheet
ZEISS launches platform for 3D centration data determination
Jan 12, 2018

ZEISS Launches Platform for 3D Centration Data Determination

Taking digitalization to the next level: the new ZEISS system for 3D centration data determination is precise, quick and easy to use.
Press Release
The Sound of Design
Jul 15, 2016

The Sound of Design

What do music and sunglasses have in common?
Press Release
ZEISS DriveSafe Lenses win ‘Lens Product of the Year’ award 2016
Apr 13, 2016

ZEISS DriveSafe Lenses Win ‘Lens Product of the Year’ Award 2016

Press release
ZEISS DriveSafe Lenses
Apr 01, 2016

ZEISS DriveSafe Lenses

At a Glance
Factsheet
Nike Vision and ZEISS collaborate for performance athletic eyewear
Mar 31, 2016

Nike Vision and ZEISS Collaborate for Performance Athletic Eyewear

Nike Vision and ZEISS create state-of-the-art optics that deliver advanced acuity, so the athlete can lock on a moving target, accurately identify objects and assess distance.
Press Release
ZEISS DriveSafe
Oct 01, 2015

ZEISS Makes Car Driving Safer

The new all-day ZEISS DriveSafe eyeglass lenses provide wearers with more safety through better vision in challenging driving conditions
Press release
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Press Photos

  • Preview image of ZEISS SmartLife Young

    ZEISS SmartLife Young

    ZEISS SmartLife Young single vision lenses offer clear vision for growing children.
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  • Preview image of ZEISS SmartLife Young

    ZEISS SmartLife Young

    Lessons in school have become more digitalized, which increases screen time even more for children.
    File size: 1 MB
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  • Preview image of ZEISS SmartLife

    ZEISS SmartLife

    The new global marketing campaign for ZEISS SmartLife Lenses creatively showcases one main product advantage – the wide fields of view while being connected and on-the-move – illustrating that life is much more than the screens in front of us.
    File size: 799 KB
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  • Preview image of ZEISS SmartLife

    ZEISS SmartLife

    The new global marketing campaign for ZEISS SmartLife Lenses creatively showcases one main product advantage – the wide fields of view while being connected and on-the-move – illustrating that life is much more than the screens in front of us.
    File size: 592 KB
    Download
  • Preview image of ZEISS SmartLife

    ZEISS SmartLife

    The new global marketing campaign for ZEISS SmartLife Lenses creatively showcases one main product advantage – the wide fields of view while being connected and on-the-move – illustrating that life is much more than the screens in front of us.
    File size: 581 KB
    Download
Portrait Maria Conrad
Press Contact Maria Conrad International PR: Eyeglass Lenses, Coatings and Materials

ZEISS Vision Care

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