This product is available for US customers only.


Your All-in-One Marketing Management & Automation Software

Enhance your refractive practice's online visibility with the assistance of ZEISS PROSPARA

  • Data-driven and insights rich
  • Cloud-based one-stop-shop

Do you want to attract more patients to your clinic?

Let ZEISS PROSPARA guide you on your journey to increase online visibility!

Looking to differentiate your practice in the digital landscape to attract more patients online? Meet ZEISS PROSPARA, the cloud-based software solution, designed to help monitor and boost online visibility through insightful dashboards, marketing automation capabilities, and numerous additional features. Discover ZEISS PROSPARA's benefits and begin improving your practice's digital presence and reputation today with online marketing.

Bruce A. Rivers

It will be really nice to have a single platform that can manage everything from reviews to a website. I am excited about how ZEISS PROSPARA can empower us in making better marketing decisions.

Dr. Bruce A. Rivers

Envue Eye and Laser Center, Maryland, US

Data driven and insights-rich

Data driven and insights-rich

See what counts at a glance!

Discover ZEISS PROSPARA, a data-driven, insights-rich marketing solution for refractive practices. Get comprehensive performance reports, benchmark your keyword performance against competitors to make data-driven decisions for more online visibility. Make the most of AI Smart Search by identifying high-impact keywords local business ranking to secure top positions in local search results and search engine listings to ensure your practice's presence on platforms like Google and Bing. Take advantage of these powerful tools to thrive in the digital domain.

The cloud-based one-stop-shop

The cloud-based one-stop-shop

Access from anywhere, anytime!

ZEISS PROSPARA serves as a one-stop-shop for your marketing needs. Effortlessly share content across multiple platforms, leverage patient reviews for online credibility, and analyze your marketing performance with the help of a holistic one-stop-shop. Enhance the number of patients discovering your practice with the assistance of ZEISS PROSPARA.

Coming soon – the growth booster solution

Tailored to meet your needs

In the near future the growth booster awaits you. Designed to meet the unique needs of your practice, this solution will assist you in planning for growth - based on your individual strengths and needs. Follow your tailored action plan, which outlines distinct steps to take to enhance your digital marketing performance and business growth.

Step-by-Step to get access to ZEISS PROSPARA

ZEISS PROSPARA will help you grow your businesses through online marketing - attracting new patients and improving online reputation. Begin your journey with ZEISS PROSPARA by following these simple steps:

  • 1. Contact us

    Fill in the form to reach out to your practice development consultant for personalized guidance.

  • 2. Book a product demo

    Experience ZEISS PROSPARA's features in action.

  • 3. Get access

    Start utilizing ZEISS PROSPARA to enhance your practice's online marketing.

Register now for more information on ZEISS PROSPARA

Your ZEISS representative will be in contact with you.

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If you want to have more information on data processing at ZEISS please refer to our data privacy notice.

Frequently asked questions

Find answers to your questions about user experience, costs, data security and more.

  • ZEISS PROSPARA offers a range of tools and features that allow refractive practices to track and centralize digital marketing performance metrics, optimize online visibility, or capture and nurture patient reviews, and many more to continually improve marketing efforts.  

  • This software employs SEO best practices to support you to optimize your practice’s website for search engines. It helps you identify relevant keywords and improve your website’s search engine ranking, making it easier for potential patients to find you online. Additionally, you can compare your keyword performance to your local competitors.  

  • Absolutely! We offer dedicated customer support to assist you with questions, technical issues, or guidance you may need while using the software. Our support team is here to help you – feel free to contact the following email address:

  • Getting started with the software is easy! Simply reach out to our team through the provided contact form. We are happy to offer you a product demo, consultation, and guide you through the process. Additionally, the application includes helpful tooltips and educational content to ensure a smooth and user-friendly experience.

  • The timeframe to achieve a sufficient level depends on your level of personal engagement and your practice’s unique goals. ZEISS PROSPARA is designed to support your journey by streamlining tasks and providing insights, helping you to optimize your digital marketing efforts.

  • Yes, you can collaborate seamlessly. The software provides multi-user access, making it easy to work together, while maintaining roles and responsibilities.  

  • The software is primarily optimized for desktop usage, providing a comprehensive experience on larger screens. However, you can access the software via the browser of a tablet, ensuring you can manage your marketing performance conveniently even when you’re away from your desk.

  • We are committed to ongoing improvements. The software receives regular updates, incorporating user feedback and introducing new features to enhance your experience.

    Do you have feedback to share? Don’t hesitate to contact us:


  • Yes, there is a trial period available to test the usability and compatibility of ZEISS PROSPARA for your practice’s needs. We offer a 3-month trial period, allowing you to explore the software's features and evaluate its effectiveness in meeting your marketing objectives. After the trial period, a subscription fee of $799 per month will apply, providing continued access to the comprehensive suite of features specifically designed for refractive practices.

  • To cancel your contract, you can utilize the system provided for unsubscribing or terminating your subscription, ensuring you initiate the process at least 30 days prior to your desired cancellation date.

  • Your data is treated with the utmost confidentiality. It will only be accessible to authorized personnel within our company who require it for providing support and enhancing your experience.  

  • Your data is kept strictly confidential and is not shared with competitors or any external entities. Our commitment is to maintain the privacy and security of your information.